Brand Launch: Studio Jazeena
Studio Jazeena is a boutique design studio based out of San Fransisco, California that specializes in brand development and packaging design. Jazeena is the owner and designer behind Studio Jazeena, and she came to us with a goal of attracting high-end lifestyle brands, both with a new identity and web design.
As a designer, herself, she relied on our expertise to help transform her look into something that was not only beautiful, but strategic.
Through her homework and brand strategy, it was apparent that her new look was going to be edgy, minimal, and upscale. After all, if the goal of her identity was to attract high-end lifestyle brands, she needed to come across as high-end, too! We decided on a neutral color palette and wanted to create a sense of edginess through abstract shadows and angles in her mood board.
Studio Jazeena’s primary logo consists of a feminine and modern font; perfect for her audience. I made some adjustments to the J so that each letter felt balanced and proportionate to one another. The SJ symbol is a bit more neutral with lots of meaning behind it, making this logo refined and intentional.
The style of this symbol gives some detail and intricacy to Studio Jazeena’s brand. The meaning, however, is what makes Studio Jazeena so special in its name.
Jazeena’s name was actually made up by her parents. Her dad took letters from each of his four sisters’ names— Jane, Zeny, Helene, and Rowena — and morphed them together to create Jazeena. The uniqueness of her name inspires her creativity every day and is now what makes up her business. We both knew it was important to somehow visually represent the story behind her name. You’ll notice in her symbol that there is a big circle divided into 4 compartments; one for each aunt. The smaller circle is intertwined within the bigger circle— signifying the unity of her family and her name with a strong, connected bond. With a geometric look, this symbol packs a deep meaning.
Here is a look at Studio Jazeena’s brand suite. There are many variations and brand marks that make up her identity so that it is versatile and extensive. The more elements that are incorporated into your brand, the more you start to define your style. Each of Studio Jazeena’s brand elements have a purpose and can be used as the face of her business or as design elements through print and web.
Staying consistent with her new look, Studio Jazeena’s new website is minimal and neutral. Instead of using colors throughout, we focussed more on textures and shadows as background images to add depth.
We implemented custom code to create a couple of features on her site, including her side bar navigation menu, the overlapping color block effects for her images, and the hover effect on her portfolio page. While this site is simplistic in its look, the back-end styling has a lot of meat to it!
Studio Jazeena’s project was a joy to work on and the end result is truly impactful! With her upscale new look, she is ready to take on more high-end lifestyle brands and clients.
Let’s work on your brand and web design!
If you’re looking for a new brand and website that will make an impact on your audience, let’s talk! Viola Hill Studio can provide your business with a holistic brand experience that will resonate with your audience and feel true to your message.